Building an External
Tech Brand
Enhancing awareness of the site as a destination for the latest in tech and culture at Walmart Global Tech.
Objective
- Building our external tech brand
- Enhance awareness of the site as a destination for the latest in tech and culture at WGT
- Increase engagement with potential talent
Content
How did we accomplish this?
Themes
More associate-led stories (career, tech, belonging) and innovation features from international markets
Format
More diverse content formats and interactive elements—aligned with industry trends to enhance engagement and stay competitive
Frequency
Double original content publishing frequency
Refresh and Repurpose
Refresh pages quarterly with updated content allowing for keyword implementation and backlink submission
Events
Better leverage events to strengthen the content pipeline with recaps, tech blog posts and case studies
SEO Strategy
Implement the new information architecture to expand the website
Continue to enhance on-page and off-page search engine optimization effectiveness for growth
Integrate additional high-intent keywords for better ranking across core topics
Key Results
In average monthly page views and unique visitors in FY24
Driven by the AI @ Walmart campaign, achieving nearly 26% of FY26 target in one quarter.
In views delivered by original content strategy.
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