#ShotsOfFriendship

Stories of friendship on screen have always made us laugh, cry and celebrate with them. During the pandemic Amazon Prime Video decided to brighten things up with real squad stories. The campaign encouraged fans to share their own friendship stories and memories using the hashtag #ShotsOfFriendship.

The campaign received an engaging response from the entertainment industry, with actors Soha Ali Khan, Neena Gupta, Mandira Bedi, Sanjeeda Shaikh, Shehnaaz Gill, Adah Sharma, Priya Malik, Kirti Kulhari, Maanvi Gagroo, Bani J reminiscing special moments with their friends on Twitter.

Working closely with Twitter for the 'Shots of Friendship' campaign, we used the Promoted Trend Spotlight ad unit on Twitter's Explore tab. The fond memories shared by audiences and viewers alike via tweets were also published in a first of its kind virtual coffee-table book.