Back to Home
Bosch Global Software Technology
Bosch Logo

Building Tech Communities
at BGSW

Driving organic engagement and strengthening employer branding through strategic social media management.

Overview

Managed the social media presence for BGSW (Instagram, X and Facebook), with a focus on increasing engagement organically, sharing company updates, and building a community of tech enthusiasts.

Our scope included end-to-end content management from planning and creation to production and publishing. We developed a quarterly social media calendar, created topical and timely content, and executed a goal-focused content strategy aligned with the brand’s objectives.

We also strengthened BGSW’s employer branding initiatives through key internal initiatives including People First, Talent Hub, People Policy, Fresher Onboarding, and Enrico Partner Day, and employee-led content such as podcasts and spotlights. In addition, we supported the brand’s CSR communication and content strategy across key moments throughout the year, including launches and celebrations.

Employer Branding & Internal Initiatives

Brand Initiatives

  • People First
  • Talent Hub
  • People Policy
  • Fresher Onboarding
  • Enrico Partner Day

Engagement Strategy

  • Employee Podcasting
  • Employee Spotlights
  • CSR Communication
  • Launch Celebrations

Social Media Showcase

Instagram Campaigns for Bosch Global Software

Event Coverage

Highlighting key moments and technological milestones

Fit Fest 2023

Celebrating wellness and team spirit at BGSW

New Year

Welcoming new beginnings and celebrating achievements

Impact Created

Organic Growth
On Instagram

Achieved between Aug ’22 and May ’23 through strategic content management and community building.